Home Selling 101: Three Indispensable Tips in Writing Compelling Real Estate Facebook Ads

writing-real-estate-ad-1

“If you are selling real estate and you are awake, you are doing well.”-Brad Inman

 

It is a known fact that most individuals are on Facebook nowadays, as a real estate agent, you should know how to capitalize on that phenomenon.

As a real estate agent, you should be aware that success is not only hinged on selling properties. Know that to be an effective realtor, you need to develop other key areas in your job description such as the ability to generate leads and create captivating marketing campaigns. In fact, it has been shown that riveting and catchy marketing campaigns are paramount when it comes to a successful sale—particularly in a competitive industry such as real estate. After all, how can you reasonably sell a house if you cannot generate a lead to sell it to?

With the internet giving everyone the ease of access to perhaps everything under the sun, know that it would be a very much heavily-relied tool in generating leads. Decades ago, real estate agents had virtually nothing like the internet and had to rely on networking around the town and posting ads wherever possible to generate a lead. Today, this strategy is rendered obsolete and ineffective. With social networking juggernauts in the equation, this kind of strategy does not just quite make the cut. After all, most people would be glued to their phones 24/7, do you really expect them to notice the print ads you would be posting all over town?

In any case, if you want to capture leads in this technologically fixated and advanced world, you need to adapt. How do you do this? Take your business to social media, of course! Of the social media trifecta, Facebook is the most versatile and the most widely used which means that you might be able to generate better leads using this medium. However, you cannot just rely on peppering your followers’ news feeds with ads, you need to create ads that tick, captivate and create interest. As Facebook is primarily a visual tool, your targeting options are rather linear insomuch that it would allow you to delineate the kind of market you want to reach—whether that may be prospective homebuyers looking for a 1br condo for rent in Makati to a unit in Avida Towers Centera. Now that we have illustrated all that, how do you create an attractive Facebook ad? Read on below to find out

 

Use Targeting Option

It is an established fact that among all social networks, Facebook remains to be the most popular. But apart from its widespread use, Facebook is the perfect adverting medium as it allows you to get extremely detailed in targeting your audience. If you have already delineated the goals of your campaign, you can then use Facebook’s targeting options to refine your audience. Be precise about your targeting so that you are guaranteed to show your ads to the appropriate audience.

Utilize Video

With the unparalleled prowess of technology nowadays, you can even stage a home tour without requiring your target audience to be in your property for the showing. Simply use a video recorder and give a guided tour of your house. Taking videos of your property is definitely an excellent way to get the upper hand in the real estate game considering that this technique is rather underutilized. Moreover, most prospective homebuyers would be more receptive to ads with videos as pictures are known to be deceiving. In this regard, you ought to start catching up as well and utilize videos in your ads.

Be transparent

An effective real estate agent, as well as a successful one, knows that they should capitalize on building trust. In this regard, you ought to be transparent with your leads and potential clients. Remember, people who are making a potentially huge financial decision (as well as a personal one) would want to transact business only with a trustworthy individual. While trust can be rather difficult to establish nowadays, know that you can make a good start by being transparent with your ads. In this regard, your potential homebuyers would know that what they see is what they would get and they would never feel like they are being deceived. In the creation of a Facebook ad, be realistic about the imagery and direct in your ad copy. Let the prospective buyer know what they would be getting into and exactly what is included in the deal. Be detailed about your listing and include pertinent information from the price down to the number of bedrooms.

Image Source

 

Advertisements

Sharing Spaces: Four Excellent Signs You Are Ready to Live Together

6-common-problems-faced-by-couples-who-live-together
“To be happy with a man, you must understand him a lot and love him a little. To be happy with a woman, you must love her a lot and not try to understand her at all. To a woman, the first kiss is just the end of the beginning. But to a man, it is the beginning of the end.” –Author Unknown

Moving in together can be bliss.

Incidentally, it is also a huge milestone for most relationships—insomuch that in one way or another, it is only one step shy away from marriage. Some might even argue that moving in together is more of a radical change than getting married only because of just how much you would need to adapt to assimilate into your new life. Unfortunately, while moving in together might predictably seem like the next big step most long-term couples would take, there is no right time to do it. Some couples would do it right off the bat, while the rest would wait for a significant number of years before electing to live under one room.

Furthermore, there is a myriad of reasons why couples would wish to move in together, ranging from practicality to quixotic. In some cases, moving in together can be seen as an excellent segue for marriage or at least, a trial period for it. However, while the reasons for moving in may be varied, there are definite signs in your couplehood that would mark your capability and potential for moving in and sharing space together. So, before you and your partner start scouring leaflets for units in Avida Taguig or elsewhere, you might want to know whether you and your partner are ready to take the next step.

Here are just some of the signs that you might be ready to move in together:

1.) You understand each other’s habits

It has been said that familiarity breeds contempt and in some ways, this sentiment might be true. In fact, you might discover just how true that statement might be once you and your partner start living under one roof. It can be that their little quirks that you once overlooked or found cute would irritate you on an everyday basis. Living in proximity to someone whose odd habits can quickly escalate into a fight if they remain unaddressed or if you refuse to understand and adapt to them. Conflicts are inevitable, but if you find that your partner’s habits would constantly grate your nerves, you might wish to rethink your prospective living arrangement.

2.) You can talk about money

Most relationships fail because couples would refuse to address their pecuniary issues. It has been found that money can be a major cause of anxiety in relationships insomuch that some partners might be dishonest about how they spend their money and would only come clean once a financial snag comes up. Before you even consider moving in together, financial struggles and troubles should be attended to and thoroughly discussed. Putting them off until you are already under one roof would be too late. Remember, you are going to be splitting a range of expenses from the rent down to the groceries. If your partner cannot keep his or her finances in order, you cannot realistically expect to keep on picking up their slack. If either of you does not know how to live like a responsible adult, then you might not be ready to live together just yet.

3.) It is inconvenient (and impractical) to live separately

Although spending a lot of time together does not make for a compelling reason to move in together, if your schedules are synchronized and lined up insomuch that living apart is actually inconvenient (not to mention, impractical) then take that as a sign that you are ready. Apart from the obvious benefit of having your partner just in within your reach, living together can significantly reduce your monthly expenses. In this regard, if living together is the most workable tack especially if it means less of a hassle for you, then go ahead and consider it.

4.) You acknowledge that it would be a challenge

Living together, while blissful on the outset, is not always sunshine and rainbows. In this regard, it is pivotal that the both of you have an awareness of the potential struggles you might have to put up with. Moreover, it would make sense if you discussed this head on to avoid conflicts and arguments down the road. Furthermore, discussing what prospective issues you might have would help the both of you manage your expectations from your living setup. No matter how in love the both of you might seem, you are still two different persons and you incompatibilities might flare up when closeted in that proximity. Be sure you know how to handle each other when tensions flare up.

 

Image Source

Tenancy 101: Five Things to Know Before Renting Residential Properties

collier-condo-2
“If you have not found it yet, keep looking. Do not settle. As with all matters of the heart, you will know it when you find it.” -Steve Jobs

Owning a home has long been considered the pinnacle of your financial goals. After all, a home is considered as a keystone of wealth and stability insomuch that owning one would pretty much settle you for life. However, while owning real estate is regarded as one of the best investments in the world, it does not mean that you should jump right onto it. At this point in your life — –whether financially, emotionally or physically–it might make more sense to rent a flat out instead of buying it. However, just because you are renting does not mean you do not have to be the least meticulous about the prospective properties you are looking to rent out.

One of the pivotal aspects of renting a residential property is looking for one that befits your lifestyle and is strategically located such as a 1br condo for rent in BGC. Some other things that may contribute to your decision-making process would be the monthly lease and the size. In any case, before you rent out property, it is imperative to have a list of considerations and see if the potential properties you are checking out will meet your criteria. If you do not know where to start, take a gander at the list below to have an idea of what you should be looking for when you are looking for a residential property to rent:

1.) Research the area

Before moving in, it is best to have a general idea about where you will be billeting yourself. Sure, it might be just a few blocks away from where you work, but is it near a hospital? If you have kids, is the location in proximity to any good schools? Is it located just right across a noisy club? Before signing the lease contract, you need to be a hundred percent sure that you are okay with the surroundings. You might be paying an affordable rent only to discover that you can barely sleep at night owing to the noise right across the street.

2.) Know if pets are allowed

If you have any furry friends with you, then know if they are as welcome as you are in your prospective rental flat. Ask the landlord what his or her policy on pets are. Just because you love your little pooch does not mean that your landlord would automatically love them as well. Discuss it early on so that you can either reach a compromise or look elsewhere if little scruffy is not allowed in the area.

3.) Check the appliances

Ideally, it is best to live in a rental flat that comes with all the basic amenities such as kitchen and laundry appliances. If the prospective rental property you are checking out has them, be sure to thoroughly inspect them and report any defects or signs of disrepair. Generally, if appliances are included in the inventory on the agreement, the landlord is obligated to deliver them in working order to the tenant and to confirm in writing that they are all working accordingly. Should there be any defective items, clarify with your landlord in writing as well as to whether the landlord would agree to repair or replace said items.

4.) Inspect every nook and cranny

It is imperative that you do a thorough inspection of the prospective property you are hoping to rent. In this regard, check for any leaks and run taps on the shower and see if the shower works accordingly. Any problems found can be reported and addressed early on by the landlord. Doing a comprehensive sweep of the property before signing the lease contract is important so that these are all resolved even before moving in. Overlooking them now might place you in a difficult situation wherein you would not be able to settle them later.

5.) Know how much money you need to pay in advance

Having an idea of how much you need to pay in advance would help you determine how much you need to save in order to afford moving in. A month’s worth of rent is generally what most landlords would ask for, although it would purely depend on what the landlord will stipulate. Moreover, deposits are usually within the scope of a landlord’s discretion, but you can negotiate that amount as well. Just be sure to be on the same page as your landlord is so that you would not get yourself into a legal snarl.

 

Image Source

Better Communities: Five Secrets to Befriending Your Neighbors

03_ways_build_trust_neighbors_network_jackf

“And good neighbors make a huge difference in the quality of life, I agree.” –Robert Fulghum

Atal Bihari Vajpayee was once quoted to say that you can change friends, but not neighbors. And we all know how the type of neighbors you have can significantly influence the quality of home life you will have. While you can do as many renovations and changes as you wish on your homes, the truth of the matter is that you will always return home to the same street, to the same area and to the same distance from your next door neighbor. At some point in your lives, you are inevitably going to interact with your neighbor. Sure, you can live like a hermit for as long as possible and refuse to engage in any friendly interaction with your neighbors, but should an emergency arise or should you need assistance in one way or another, that would be the time that you would realize the true worth of cultivating a good relationship with your neighbors. So, as early as moving day, it is imperative to start cultivating your friendship with your neighbors as you are going to be living with the same set of people for a while. After all, much like the adage goes, you do not only buy the house but your buy the neighborhood that goes with it as well.

So, before finally settling into your new home in Avida BGC or elsewhere, here are some of the things you can keep in mind to ensure you are off to a great start with your neighbors:

1.) Say hello on the first day

You might be a little exhausted from all the activities involved in moving day, but it would not hurt to make small talk with your neighbor. If you see your neighbor walking towards their own unit or if they are watering their garden outside, say a friendly greeting and give them a smile. Initiate the conversation by introducing yourself and telling them you are just getting settled in. However, if you are in the middle of a task, at least give them a friendly smile or wave. You might not know it, but they might even offer to help you move your belongings.

2.) Set aside some time to explore your community

If you are a health buff, going for a run around the neighborhood might be something you are inclined to include in your morning exercise regime. Apart from being a health benefit, this is also an excellent avenue for you to meet your neighbors and make new friends. Survey the neighborhood and explore the town and say a brief greeting to neighbors who might be out and about. If you have a flair for making baked goods, then go ahead and give them a sample of your home-baked goods as a way to break the ice.

3.) Compliment their homes

A compliment goes a long way. However, be sure that it is sincere and natural. Do not make it seem forced or you are definitely going to start on the wrong foot in befriending your neighbor. Compliment the things that you do like such as their perfectly manicured lawn or their beautiful garden. From there, you can now segue into an entirely new topic that would ultimately end up to the both of you making small friendly talk.

4.) Exchange emergency phone numbers

Once you and your neighbor are friendly enough with each other, you might want to consider exchanging phone numbers for emergency purposes. This is not only beneficial to you but to them as well. Furthermore, it shows them that they can count on you should the need arise and would likely reciprocate the sentiment. In this regard, you can count on your neighbors to call the police or fire department should there be an emergency in their homes. Likewise, they can expect the same from you as well.

5.) Make future plans

If you find that you and a particular neighbor of yours just click and have common interests, do not hesitate to make future plans. Do not be shy in telling them that maybe you should have coffee sometime or go for a run together soon if they are available. In fact, do not be afraid to hand them an invitation for a housewarming BBQ or casual together at your place. You will never know, but this could be that initial action that would likely get you invited to community parties and gatherings as well.

 

Image Source

Smart Investments: Four Ways to Avoid the Common Pitfalls of Investing in Real Estate

7-common-mistakes-to-real-estate-investing-to-avoid

“Persist—Do not take no for an answer. If you are happy to sit at your desk and not take any risk, you will be sitting at your desk for the next twenty years.” –David Rubenstein

Much like any other career or business in the world, real estate investment takes time, commitment and a little discipline to get good at. It does not only take a fortnight to be successful in your real estate endeavors—for some, but it can also even take years and years of trying, failing, learning and getting back at it again.

The trick here is never to give up and keep persisting. After all, every failure is a valuable lesson. Unfortunately, most novices and budding real estate investors would give up at the first brush of failure because they were under the misguided impression that a career in real estate would mean easy money. This could not be any farther from the reality of how things are. The truth is you will try, and you will fail, but this should not deter you. Study and learn as much as you can about the process and refine your techniques. Reevaluate your strategies and try to pinpoint where you have fallen short before. However, if you wish to mitigate the possibility of committing failures, here are some of the tried and tested ways to do exactly that. Whether you are planning to invest on properties in Avida Towers Centera, there are common strategies (proven by those who had already made a fortune in the industry) that would help you succeed with fewer mistakes.

When investing in real estate, here are the principles and concepts you should consider:

1.) Have an analysis spreadsheet that contains your prospective rental properties

A wise investor would not immediately close down on the first best deal he comes across. Instead, he would take note of that, find more deals, collate them and analyze them in a single spreadsheet. Commence your analysis with the Fair Market Value, money down the improvements done, the rental income, expenses and its prospective ROI figure. Weigh your options by subjecting every possible deal through your spreadsheet. This is crucial because it helps you pick out not only the best properties but the best deals as well.

2.) You are buying numbers

Do not make the mistake of envisioning yourself living in the property you are buying. Take note: You are not buying a home to live in; you are investing to buy yourself numbers. Getting far too attached to the property you are investing on can be a fatal mistake as it clouds your judgment. When you are emotionally involved, you will invest far too much time or capital than necessary which could be detrimental to your ROI. This is neither about what you want nor what you need. It is about how much you can make off the property. Remember, channeling most of your financial resources into one property so that you can bloat the rental rate is not always a feasible option. It might even backfire on you.

3.) Do your research

If you are going to be spending a significant amount on an investment property, research is not only recommended but paramount. Do your research and do it again. As stated above, do not buy the first property you see outright. Take your time and look for more properties. Weigh your options and enumerate the reasons that make a certain property great. Run it through your analysis spreadsheet and let the numbers speak for themselves.

4.) Buy local if possible

The operative word here is if possible. This means to buy local only if you can—not buying ONLY local. Do not get too focused on buying local just so you can check on the property. Quality rental properties are still superior to local ones that do not quite make the cut after all. However, if you are already lucky enough to be living in an area with a thriving rental market with proven returns on investment, then buying local should be your initial focus.

Image Source

Rental Investments: Five Excellent Tips to Prepare for A Rental

image
“To stand out, you just need to do a few things others are not willing to do.” –Michael Hyatt

There has been no question that renting out one of your unused properties is an excellent avenue for real estate investment. However, with a myriad of rental properties in almost every nook and cranny in the city (from condo units in Avida Towers Centera to apartment units elsewhere), how do you ensure that your rental property makes the cut and gets selected? Remember, every single day that you have a vacancy at your rental property is considered a loss of potential profits. However, while tenancy is mostly a hit or miss thing and has more to do with your luck in finding tenants than anything else, there are ways of ensuring that your rental properties would entice tenants to rent it out.

Apart from being situated in proximity to schools, offices and entertainment hubs, it pays to prepare your rental properties for occupancy by tenants. So, if you have been thinking of renting out any of your properties, here are some tips that would not only help you navigate through the process but make it a bit easier as well.

1.) Start the process at least six weeks out

Of course, if you are getting ready for tenancy, a little work goes a long way to ensure that the home is ready for occupants. Apart from ensuring that the home is rental-ready, you would also want to present it at its best before you even start giving your prospective tenants a tour of the home. Take note; most tenants start scouring the neighborhood for potential homes at least a month prior to their move. So, start at the earliest possible time.

2.) Spruce it up

Of course, part of beautifying your rental properties as well as making an excellent first impression on your prospective tenants is to make sure that the unit you are presenting to them is clean. Apart from cleanliness, you should also invest a little in giving it a little touch-up. Spend some time and money in applying a fresh coat of paint on the walls, incorporate fresh flowers into the home, get rid of the clutter and organize. Remember, tenants, are more inclined to rent a unit that is not only well-prepared but clean as well.

3.) Change your insurance

Whatever existing policy you have might not be sufficient enough to cover you should you become a landlord. So, before signing a lease, it is best if you find time to down with your insurance agent and discuss what available coverage options you have. Ask them about their landlord’s policy which is also known as a dwelling policy and update your existing coverage.

4.) Do not overlook legal technicalities

Before drafting your lease contract, research the existing laws of your area first. Chances are you would be required to obtain licenses and permits. Furthermore, you would also need to undergo an inspection. In most areas, tenancy is considered a business which would inevitably require a license from you—regardless of whether it is only for a single property or a series of properties. Learn the requirements of being a landlord and tenancy before renting out your home to mitigate the risk of getting into legal snarls.

5.) Decide if you will accept pets

Know that even though you will have more prospective clients should you accept their furry friends as well, there will also be some tenants who would not be so receptive to sharing a roof with four-footed creatures. However, ensure that you and your tenant are on the same page when it comes to pet policies. It would not hurt to make sure that he or she is a responsible pet owner as well. Your pet policies should be in place in order to prevent costly damage, noise and other pet-related problems. Moreover, you can then decide whether you will charge pet rent or fees.

Image Source