“If you are selling real estate and you are awake, you are doing well.”-Brad Inman
It is a known fact that most individuals are on Facebook nowadays, as a real estate agent, you should know how to capitalize on that phenomenon.
As a real estate agent, you should be aware that success is not only hinged on selling properties. Know that to be an effective realtor, you need to develop other key areas in your job description such as the ability to generate leads and create captivating marketing campaigns. In fact, it has been shown that riveting and catchy marketing campaigns are paramount when it comes to a successful sale—particularly in a competitive industry such as real estate. After all, how can you reasonably sell a house if you cannot generate a lead to sell it to?
With the internet giving everyone the ease of access to perhaps everything under the sun, know that it would be a very much heavily-relied tool in generating leads. Decades ago, real estate agents had virtually nothing like the internet and had to rely on networking around the town and posting ads wherever possible to generate a lead. Today, this strategy is rendered obsolete and ineffective. With social networking juggernauts in the equation, this kind of strategy does not just quite make the cut. After all, most people would be glued to their phones 24/7, do you really expect them to notice the print ads you would be posting all over town?
In any case, if you want to capture leads in this technologically fixated and advanced world, you need to adapt. How do you do this? Take your business to social media, of course! Of the social media trifecta, Facebook is the most versatile and the most widely used which means that you might be able to generate better leads using this medium. However, you cannot just rely on peppering your followers’ news feeds with ads, you need to create ads that tick, captivate and create interest. As Facebook is primarily a visual tool, your targeting options are rather linear insomuch that it would allow you to delineate the kind of market you want to reach—whether that may be prospective homebuyers looking for a 1br condo for rent in Makati to a unit in Avida Towers Centera. Now that we have illustrated all that, how do you create an attractive Facebook ad? Read on below to find out
Use Targeting Option
It is an established fact that among all social networks, Facebook remains to be the most popular. But apart from its widespread use, Facebook is the perfect adverting medium as it allows you to get extremely detailed in targeting your audience. If you have already delineated the goals of your campaign, you can then use Facebook’s targeting options to refine your audience. Be precise about your targeting so that you are guaranteed to show your ads to the appropriate audience.
With the unparalleled prowess of technology nowadays, you can even stage a home tour without requiring your target audience to be in your property for the showing. Simply use a video recorder and give a guided tour of your house. Taking videos of your property is definitely an excellent way to get the upper hand in the real estate game considering that this technique is rather underutilized. Moreover, most prospective homebuyers would be more receptive to ads with videos as pictures are known to be deceiving. In this regard, you ought to start catching up as well and utilize videos in your ads.
An effective real estate agent, as well as a successful one, knows that they should capitalize on building trust. In this regard, you ought to be transparent with your leads and potential clients. Remember, people who are making a potentially huge financial decision (as well as a personal one) would want to transact business only with a trustworthy individual. While trust can be rather difficult to establish nowadays, know that you can make a good start by being transparent with your ads. In this regard, your potential homebuyers would know that what they see is what they would get and they would never feel like they are being deceived. In the creation of a Facebook ad, be realistic about the imagery and direct in your ad copy. Let the prospective buyer know what they would be getting into and exactly what is included in the deal. Be detailed about your listing and include pertinent information from the price down to the number of bedrooms.