Weeks of festive celebration, how do you like that for making lots of money?!
Admit it! We are all in a high alert mode when we hear and talk about making ‘Lots of Money’. Of course, who would not like to hear about it when that is our top priority to sustain our daily needs?! And since it is a festival, eating is always present. That is why restaurants in Cebu are already hyped to let the people taste their specialties. Of course, that is also making money.
Not only restaurants, there are hundreds of vending stalls selling a variety of things. Be it bags, shoes/slippers/sandals, clothes, kitchen wares, etc. name it and you will have it. Anything that involves money, we are always on the go. That is why there is always a need to think of the things that grab the interest and attention of the people which makes them want to buy the products from you.
There are many ways and versions on how to make a profit out of your products, but most of these versions did not last long since they lack factors that can ignite the interest of the people to buy their products or services. Taking for granted with these factors is a big no for business oriented people.
Know your market
First and foremost, always know your target market. From there, you will be able to gather more information and more ideas on how to let your products be known to the people. You have to know what interests them the most, get it, learn from it and apply it to your products or services for the people to buy it.
This approach will really help in guiding you to get the people’s interest in the particular product. It is always an advance to know what market or people are you targeting to let you focused on that particular matter.
When you want to let your products be known to people, you have to consider putting up another store or a stall to the places where people usually flock. And since it is a Sinulog Festival, you might want to place your stalls to where people can easily see and notice your products.
As much as possible, try not to place your stall in a place where there are only a few people who pass by. If you do, don’t expect a lot of people will buy your products or services.
This is always been effective since people always look for discounts. There will be a lot of cheap and affordable prices, but always remember that we Filipinos are known for asking lower and lower discounts. And if they feel that the price, you are offering is still higher than the other store or stall, they will definitely find another one where prices are lower than yours.
Discounts may sometimes be demanding since you are also after with a higher profit. With that, why not try another way where people will still buy your products. Buy one take one, for example, people will surely love the idea of having it buy one take one at a cheaper price. Of course, just make sure that it is a win-win situation where you can gain enough profit out of it while they can enjoy the products they bought.
Promoting your products and services is always helpful. Let the people know that your products or services exist. One way or another, they will get curious and tries to find out what your product or services is all about.
One way to let the people know your product is putting it in the tarpaulins or posters, where they can clearly see and notice it. Pamphlets and flyers are also one of the promotional materials that can help boost the familiarity of your products and services.
This is a must if you don’t want to let your customers go away from you and your products. Try to be friendly and ask them nicely what item they want. Make your customer as your friend; sometimes they will buy your products out of your friendship.
Also, try to be calm when they are rude to you, trust me; it will make your day.